It’s good to challenge your own, limited point of view once in a while. Why would current western concepts and habits regarding love have universal normative status? Take kissing for instance. A couple kissing each other in front of others: no big deal. Or is it? In India this has long been regarded as too Western, as not being Indian enough. In a way, cultural norms about how to (not) express your love in a personal relationship worked like social identity markers. But things change. In a globalised world, Indian young couples show their love in public by kissing each other on the streets: read more here.